The Sound of the National Trust

As producer at MassiveMusic, I led the creation of the National Trust’s first-ever sonic identity — an evocative soundscape designed to capture the essence of the UK’s most cherished landscapes, heritage sites, and cultural history. Drawing inspiration from the emotional connection people feel with nature and place, we crafted a distinctive and flexible sonic brand that could live across TV, digital campaigns, and in-venue experiences, reinforcing the Trust’s mission to protect and share the beauty of Britain for everyone.

This work was recognised at the prestigious Transform Awards, winning for its innovative approach to branding through sound. The sonic identity became a powerful tool for deepening audience engagement, making the National Trust instantly recognisable through its unique and memorable audio signature.