Music, Sound & Sonic Identity

Becky Wixon

About

Becky Wixon is a creative director, composer and sonic strategist working at the intersection of music, brand and wellbeing.

She has worked with brands including Dove, John Lewis and Vanish, and with agencies such as MassiveMusic, WPP and Saatchi & Saatchi. Her work has won awards including Transform Europe and North America, and she has served as a judge for the D&AD Awards.

Becky has been featured in Adweek and The Drum, and has spoken at Cannes Lions, ADE and Advertising Week NYC.

She is the founder and creative director of Flux Sounds, and the co-founder of Balance the Mix. She also creates and releases artist work under the name murma.

Becky is available for composition, sonic branding, and speaking or writing commissions.

→ Get in touch

Work

Bespoke

Original music for film, games and culture.

Sync

Pre-recorded tracks available for licensing.

Sound Design

Sound design for film, campaigns and media.

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Highlights

Campaign

Vanish

A bright synth-led track designed to make product storytelling feel sharp and upbeat.

Becky composed music for Vanish that supported the campaign's fast, product-led storytelling with a sound that felt clean, energetic, and highly memorable.

Built to land quickly and clearly, the track helped give the film momentum while keeping the brand world feeling contemporary and accessible.

Campaign

Earth's Best

A neo-rockabilly track built to bring playful character to a family-focused TV campaign.

Becky created the music for Earth's Best, shaping a playful, characterful score that gave the campaign a distinctive retro-leaning energy while keeping it warm, accessible, and family-friendly.

The result balanced charm and memorability, helping the brand feel expressive and ownable across the film.

Original Score

Action for Children

An emotive Christmas campaign shaped by contrast, warmth, and narrative turns.

Becky composed the music for Action for Children's Secret Santa TV campaign, creating a score that moved from familiar festive warmth into a colder, more reflective shift before landing in a hopeful final lift.

Built to support the animation's emotional arc, the piece used musical transitions and sound design to underline the story and encourage viewers to support children through the charity's seasonal appeal.

Game Score

Duck Life: The Flock

Full soundtrack, voice overs, and sound design across the game.

Becky wrote the full soundtrack for Duck Life: The Flock, creating more than 30 levels of music, voice overs, and sound design for the full game as part of the Duck Life series.

Building on more than 15 years of work across the franchise, she reinvented original melodies for the new narrative while keeping the world playful, recognisable, and full of energy.

Sound Design

DHL

Sound design placeholder for delivery-led brand storytelling.

Placeholder for DHL sound design work, held here in the composition section as a standalone example slot.

Sonic Identity

Hinge Health Sonic Identity

Holistic audio branding spanning audio logo, UX sounds, voice experience and branded music.

Complete Sonic Identities

End-to-end sonic branding — from strategy through to creation and rollout.

A considered approach that translates your brand into sound, building a distinctive sonic identity designed to be clear, consistent and felt across every touchpoint.

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Sound is where emotion lives

Most brands invest heavily in how they look. Far fewer define how they feel in sound.

Sound reaches people instantly, subconsciously, and in more places than ever — from content and campaigns to products and physical spaces.

The question is whether that sound is intentional.

A sonic identity gives your brand a recognisable voice, helping you connect with people in a way that feels clear, consistent and meaningful.

What It Creates

A sonic identity is not a single track — it's a system.

A flexible, scalable set of assets designed to work across every place your brand is heard.

Core assets

Brand track / core theme
Sonic logo
Music mood and tonal direction
Sonic palette (textures, instruments, one-shots)
Stems and cut-downs

Extended Assets

Bespoke music for campaigns and content
UX / UI and product sounds
Music direction for podcasts and audio formats
Event and activation soundscapes
Voice direction (casting, tone, performance)

Everything is designed to integrate seamlessly into internal, agency and production workflows.

The Approach

The work moves from definition to expression to real-world use.

Each phase can be engaged independently, or combined into a full sonic identity system.

Strategy Define how your brand should sound Research, positioning, touchpoints and musical direction.

Through research, interviews and analysis, the emotional core of the brand is translated into sound.

This phase explores

Brand values, story and personality
Audience behaviours and emotional drivers
Competitor and category sound
Key touchpoints where the brand is heard

Output

A Sonic Strategy & Music Guidelines document defining:

Sound palette
Musical direction
Emotional tone
References and sonic territories

A clear foundation for all future music decisions.

Creation Build your sonic identity Composition, production and asset design shaped into a coherent system.

The strategy is brought to life through composition and production.

Initial routes are explored and refined into a distinctive sonic identity that feels aligned and ownable.

Output

A complete Sonic Identity & Asset Suite, including:

Sonic logo
Brand track / core theme
Sonic palette and sample pack
Stems and cut-downs
Optional: UX/UI sounds, campaign music, voice direction

A flexible sound world, designed to scale across every touchpoint.

Activation Bring your sound into the world Guidelines, rollout and practical adoption across teams and channels.

The identity is embedded across teams, partners and channels — ensuring it is used clearly, consistently and with intent.

Output

A Full Sonic Branding System, including:

Sonic brand guidelines
Team and partner training
Rollout support across campaigns and channels
Adaptations for social, events and international markets
Ongoing sonic partnership

So the sound becomes a living, evolving part of the brand.

A Collaborative Model

Each project is shaped around the needs and scale of the brand.

Alongside core direction and production, a trusted network of collaborators can be brought in where needed, including:

Composers, producers, strategists and researchers.

This allows the work to scale fluidly — from focused engagements to larger, multi-disciplinary projects — while maintaining a coherent creative direction throughout.

A Leaner Process

Reduced overheads and the adoption of new technology make the process faster and more cost-effective than working with traditional agencies.

A project typically takes 8–12 weeks rather than 6 months, and costs around £20k rather than £50k–£100k+, depending on scope.

Let's Begin

If you'd like to explore how your brand could feel in sound:

→ Book a short introductory call

Freelance Sonic Strategy

Supporting agencies and brands to bring sonic identities to life.

Flexible collaboration across projects - from early-stage strategy through to creative direction and production - integrating seamlessly with existing teams.

Available on a day rate or contract basis for sonic branding projects.

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Highlights

Sonic Identities

The Sound of the National Trust

An evocative sonic identity inspired by place, nature, and heritage.

As producer at MassiveMusic, Becky led the creation of the National Trust's first-ever sonic identity, designed to capture the emotional connection people feel with Britain's landscapes, heritage sites, and cultural history.

The result was a flexible sonic brand that could live across TV, digital campaigns, and in-venue experiences, later recognised at the Transform Awards.

Sonic Identities

The Sound of Persil: Dirt is Good

An inclusive sonic identity designed for a trusted household brand.

Becky produced this project to show how sonic branding can include everyone, creating a sonic identity for Persil's Dirt Is Good in collaboration with Big Sync and hearing-diverse communities.

The project was designed for Deaf and hard-of-hearing audiences too, with the process documented through an accessible film built with captions, BSL, and audio description in mind.

Sonic Identities

The Sound of VO5

A bold sonic identity bridging heritage and Gen Z relevance.

Becky developed a distinctive sonic identity for VO5 rooted in the brand's heritage, using the circle of fifths and a memorable five-note mnemonic to connect history with a fresh Gen Z-facing sound.

Working with Big Sync and composer Scott Verrill, the project shaped a modern, ownable sound palette that felt culturally relevant while staying true to VO5's playful, confident personality.

Sonic Identities

The Sound of Suavitel

We partnered with Suavitel to turn its iconic scent into sound.

Rooted in the idea of “The Sound of Lasting Love,” the work captures Suavitel’s role as a symbol of care, comfort and connection across generations.

The sonic system blends warm, uplifting and intimate qualities with simple, memorable melodies and soft, organic textures, designed to feel familiar, reassuring and emotionally resonant.

Drawing on cross-modal research linking scent and sound, we developed a multi-sensory approach, mapping fragrance notes to musical elements and shaping compositions that unfold over time.

The result is a flexible sonic DNA and logo, forming a scalable foundation for Suavitel’s global brand.

Sonic Identities

The Sound of Unilever Food Solutions

Partnered with UFS to bring “Prepped for Tomorrow” to life through sound.

Built around the concept “Chaos to Calm,” the work reflects the intensity of professional kitchens and the composure required to deliver under pressure. Layered, energetic soundscapes resolve into a clear, confident calm, mirroring the journey from prep to service.

We developed a distinctive sonic logo, motion end-frame, and musical direction. The result is a cohesive sonic foundation designed to scale globally while maintaining a human, craft-led feel.