Dirt is Good - Sonic Branding

I produced this project to show how sonic branding can — and should — include everyone. In collaboration with Big Sync and hearing‑diverse communities, we created a sonic identity for Unilever’s Dirt Is Good that speaks to all ears, including Deaf and hard‑of‑hearing audiences.

We also told the story behind the process in a beautifully accessible film, with captions, BSL and audio description built in, watch above.