Action for Children | TV Campaign

I had the honour of composing the music for a heart-warming campaign for charity Action for Children, in collaboration with Progress Film, and Larry Lamb on the VO!

The piece was scored to an animation by the fabulous Ky Moodie, which began as a stereotypical Christmas ad, with a twist. The glowing scene transformed to a cold narrative shift, accompanied with a musical change and sound design to amplify the sad story. The aim of the content was to encourage viewers to give ‘Secret Santa’ donations to unfortunate kids, so the composition was emotive and chilling at times. Eventually, the story shifts again, ending on a high as the children’s Christmas’ are transformed by the viewers’ generosity. Cue the optimistic musical transition.

The campaign was ATL, on national TV and radio, as well as on socials - and was a huge success - as well as being an honour to collaborate on.